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Joseph C Leuer's avatar

Profit and Survival. When a for profit business shifts from profit mode to survival mode it is called Goal Displacement. This happens in bureaucracies as well. It happened at WHINSEC. In 2000 and 2001 all hands where focused on survival. Student numbers dropped to record lows, USARSA lost a vote in Congress, and both USARSA and the Army where looking how to save the mission and sacrifice the school. We had spent the last decade trying to build a coalition of vocal stakeholders inside DoD and DoS as well as other government agencies. We created curriculums and courses that targeted funding beyond the normal IMET and FMS. We went after CINC initiative money, INL, CT, etc. Our student load became heavily police dependent, in a US Army school house! We promoted ourselves to anyone who would listen as a jack of all trades. We spent gobs of money trying to be CGSOC at Fort Leavenworth. With all this outreach and desire to please as many stakeholders as possible, we didn’t do enough for one to be irreplaceable. In some instances we were duplicative. A Jack of All Trades, but a Master of None. Our budget ballooned passed $10M while our reimbursements dwindled to less than $2M (the same amount every year when I joined in 1988!!). Our metrics for success where non-existent or false. Every year was about survival and not “profit” per se. We needed to refocus and be a white dwarf star not the Red Giant we were. Realign ourselves to target the 2M that security cooperation funds provided us to fewer students but having a better engagement experience in the USA. I am 4 years removed from it now, but the online course catalog reads the same 2 commanders later! I suspect WHINSEC is still stuck in survival mode looking for love in all the wrong places!

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Paula Philbin's avatar

Love it, John. We need another "vina philosophia” soonest-but please note: now that's it's officially summer, I drop the vino for a G&T! (or a Cape Coder")

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